Sunrace Driven
Posted August 29th, 2007 in Industry
The groupset revolution continues unabated with Sunrace Sturmey Archer announcing the Driven group.
Sunrace is proud to announce our new product range, Driven.
Driven will offer high end competition level product for both Mountain and Road. It will be available in two trim levels, Z level and X level. Z will be the top of the line sporting exotic materials and X will be the gateway into Driven.
Pricing, weights, and availability will be published after the upcoming Interbike Convention.
Driven components will be available to ride at this years Interbike Outdoor Demo. We are located at booth 4028. We will have on hand 6 mountain bikes equipped with our new Driven level rear derailleur as well as one road bike equipped with the NRZ group.
Driven products will be available for sale directly through Sunrace Sturmey Archer.
Now there are four players in the groupset game, a terrific development for an industry that was once a dupopoly.
Via Industry Outsider.
technorati tags: cycling, bicycles, industry
What others have to say…
Interesting too is the development of the Sampson Stratics groupset and there is also one coming from FSA, we may end up with six players in this area which could prove interesting from a selling POV, so many points of difference means retailers can really start to sell on F and B and not so much on price, which again is good for healthy bottom lines.
The Shimano/Campag hegemony has been well and truly busted up now. A good thing too.
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Well they have definitely worked hard on the styling. Will be interesting to see the first product review. I don’t see why it shouldn’t be a good high end competitor
Good history of manufacturing bicycle product within the group.
You going to Interbike this year Phil?