Posted August 27th, 2007
Right now the Australian horse racing industry is in lockdown mode because of a serious case of Equine Flu.
It’s a devastating thing to happen, for the thoroughbreds and to an industry that not only contributes hundreds of millions of dollars of economy and employment to Australia, but a rich cultural thread that is woven […]
Posted in Culture, Marketing by Philip | 5 Comments »
Posted August 10th, 2007
Noted web entrepreneur and evangelist Guy Kawasaki paid a visit to Trek and posts an interesting writeup that includes this bit of information I never knew about - it ends with a dryly funny punchline.
Lance’s 2003 5900 Super SL. This was one of at least five different bicycles used to defend the […]
Posted in Industry, Marketing by Philip | No Comments »
Posted July 10th, 2007
Tour de Force blog.
technorati tags: cycling, bicycles, sram,
Posted in Industry, Marketing by Philip | 5 Comments »
Posted May 12th, 2007
The Gator is a HiPowered LED bike headlight. Two Hipowered 3wattLED lamps (wide and spot beams) sit beside a 5mm beacon LED. These lamps are mounted inside a cast aluminium chasis encased in compression moulded silicon. Powered by a smart charge Lithium Ion battery, the Gator burns at full brightness for four hours and will […]
Posted in Industry, Tech, Marketing by Philip | 3 Comments »
Posted March 30th, 2007
PR guru Trevor cook.
Learning has to be a passion. It has to be part of your daily life. It needs constant fueling, the more you learn the more your passion for learning grows. Social media seems to me to be the best way we have yet invented to make that passion a life-long reality. Want […]
Posted in Industry, Meta, Marketing by Philip | No Comments »
Posted January 31st, 2007
Colour. Apart from price it’s the one question or objection that always comes up on the sales floor - for low to mid priced bikes it’s usually a choice of two, at the high end, one. Most of the time when I’m asked what other colours that blue dream bike on the floor comes in […]
Posted in Industry, Marketing by Philip | 6 Comments »
Posted January 1st, 2007
A bit of personal news to start the new year - I’m now signed on as a contributor to the Kool Aid Krew.
For those of you who may not know, Shut Up and Drink the Kool Aid! (aka Bicycle Marketing Watch) is a bicycle marketing blog spearheaded by Tim Jackson and with contributions coming […]
Posted in Industry, Marketing by Philip | 4 Comments »
Posted November 23rd, 2006
Phil Bates of Commonwealth Bank Cycling fame has organised a new cycling event for Sydney on December 17th in Cronulla, it’ll be sun, surf, sand and bicycles.
A COTERIE of Australia’s world-class road and track cyclists is leading the push to rid the Sydney beachside suburb of Cronulla of its sullied reputation on the anniversary of […]
Posted in Race, The Desk, Public relations by Philip | 6 Comments »
Posted September 9th, 2006
About a month ago I commented on McDonalds Hummer of A Summer Happy Meal promotion, well it’s taken exactly that amount of time for the company to respond to similar criticism from other sources through it’s corporate and social responsibility blog, and unsurprisingly they are absolutely unapologetic about marketing socially inappropriate toys to children.
Vice […]
Posted in Culture, Marketing, Public relations by Philip | 2 Comments »
Posted August 17th, 2006
Update: In a shocking development Floyd Landis’ father-in-law, David Witt was found dead on Tuesday, without doubt the timeline accounts for the closing of comments at Landis’ blog, given these circumstances, my comments below on that matter are neither appropriate or valid. [Phil]
Floyd Landis made a statement on his site far classier that that of […]
Posted in Meta, Public relations by Philip | 4 Comments »